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We believe beauty is health. We believe there is a strong connection between skin care, nutrition, lifestyle, and wellness.  

Our approach to skin care is identical to our approach to food. It should be in its most natural, whole state, organic, and nourishing to our health.

Most of what you put on your skin can be absorbed into your bloodstream, which is why we source and formulate with the finest quality pure and organic ingredients possible.

Using the highest quality ingredients attainable ensures results. Potent pure plant formulations work with our own body's ability to heal and regenerate, and produce results that are no match for synthetic, possibly dangerous ingredients. 

We make sure all of our ingredients are of the highest quality, pure and in their most natural, whole state, being as minimally and carefully processed as possible.

All of our ingredients are organic, wild crafted, or ethically sourced. 

Our formulations are rich in an array of vitamins, antioxidants, phytonutrients, essential fatty acids, regenerating, antimicrobial, and anti-inflammatory properties.

Our botanical oils are virgin, cold pressed, unprocessed, and unrefined. Refined oils are less expensive and are commonly used to keep costs low, but along with deodorizing and bleaching the oils, the chemical refining process strips oils of their potent antioxidants and nutrients. Refined oils do not provide the same results, and although this brings our costs up, we refuse to use them. 

Our products are rich in color, because we use pure, potent plants. Color is key to the variety of nutrients, vitamins, and antioxidants you are receiving, just as with the food you eat. 

We believe synthetic ingredients are inferior to the high quality, nutrient rich, real plant-based ingredients we use in our formulations. They produce better results and are better for the health of your skin. 

Because of our founder's struggles with many inflammatory skin conditions, we use oils rich in linoleic acid to benefit all skin types. Studies have shown that when our skin is primarily composed of oleic acid, and deficient in linoleic acid, our sebum structure is altered, and thus more prone to clogged pores and irritation. Our products are formulated to address an array of skin issues, without any concern for congesting your skin. Instead, we focus on helping you achieve your healthiest skin. 

Putting oils on your skin will not make you break out. On the contrary, our top lipid layer needs to be reinforced with healthy oils to protect our skin from external environmental stressors. 

Each ingredient serves a purpose and has been sourced to be the highest quality available for results.

With these values, we have developed a range of multifunctional, highly concentrated products made with high performing, truly natural, pure plant ingredients that address multiple concerns at once for all skin types and ages. 

Our luxurious formulas are handcrafted in small batches and bottled in sustainable, premium Violet Glass which aids in preserving the optimal freshness of our products without the use of any harmful preservatives. Violet glass acts as a natural filter, only allowing in specific beneficial light rays that improve the bio-vitality of the precious ingredients inside. 

Small batch, top quality natural ingredients come with a hefty price tag, but we refuse to use anything short of our vision of perfection, and do not believe in creating low quality products.